Took me awhile to find that article (I had it linked on my laptop, but somehow lost it…), but I finally was able to read it entirely. The article was very interesting, and after reading it, I did some research into the author, Andrew Sullivan. He’s a pretty interesting guy.
I found several interesting points in the article, with his main focus on the personality of blogging being one of them. He talks about how blogging is alot less restricted, and more freeform, then traditional writing. Unlike traditional writing, a blogger forms a relationship with the readers much closer than any other form of writing is capable of. He referred to it as “friendship”, which is hard to believe at first, but makes a whole lot of sense the longer you think about it.
Which brings me to another point he brought up, regarding personality branding. Bloggers are recognized by their name, unlike newspapers, which tend to lack the individual personality that blogs have. It’s easily comparable to singers, actors, and other well known names or faces in the media.
The different style of writing is also something that he talked about in depth. Unlike traditional writing, where you have to fact check, edit, and make several revisions of your writing, blogging gives you much more freedom in these regards. He talks about how blogging is more on the spot, and how you feel at the moment. This creates more of a conversation, than actual writing, like I stated above.
There is alot of good points he made in the article, but I feel I have talked about the most relevant ones. Overall, I found the article to be a fun read, but I did find some of the writing to be a little too wordy. Other than that though, I enjoyed it quite alot.